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28 Apr 2010

showcase: ADD SUGAR™ service overview

Now. Here.

TAKE A LOOK. >>

Ambient Marketing Showcase

AMBIENT MARKETING & ARCHITECTURE STUDIO - SERVICE CARD

AMBIENT MARKETING & ARCHITECTURE STUDIO - SERVICE CARD

Questions / Suggestions / Criticism ?
You are welcome: hello@add-sugar.com

28 April, 2010 at 20:21 by PIA

Tags: ADD SUGAR, Ambient Marketing, Architecture, Hong Kong, Inter-Sensory Retail Design, Interdisciplinary Network
Posted in ADD SUGAR™ @ WORK, Ambient Marketing, Architecture, Marketing & Architecture | No Comments »

28 Apr 2010

showcase: competition. [butterfly]

In the course of a recent competition we had the chance to philosophise more about the meaning of “flexible work, free information, and inspiring space”.

Task: to create a [branded] service station / supermarket / lounge / cafe / casino / office space / observation platform / advertising space / eye catcher.

multi-tasking centre

Location: a spot in Austria, visible from the autobahn Vienna <–> Graz

Focus: the needs of future users of the space, current and latent: refill, relax, shop, meet, interact, learn. Plus for owners and partners: practicality, cost-effectiveness, uniqueness, added values for partners (especially advertising possibilities).

bird's view / milieu

All needs are fulfilled in easy-to-grasp zones, combined in one space allocation plan: Certain areas can be serviced by the same staff, customers are directed in a natural way, and routes around the centre are simple.

The observation deck is overlooking the unique structure of the centre, resembling the client’s corporate design in an artful way. Eye-catching elements are unobtrusively integrated in the environment, yet easily visible from the autobahn close by.

details for the eye & for the mind

The centre itself is alive and nurtures interaction: ambient lighting, colours, and details of the structure react on movement and create a connection with the visitors. In the same way can the user connect with the centre and other butterflies.

/ a space that becomes alive with the activity of its users.

28 April, 2010 at 20:08 by PIA

Tags: ADD SUGAR, Ambient Marketing, Architecture, Competition
Posted in ADD SUGAR™ @ WORK, Architecture, Competitions | No Comments »

27 Sep 2009

showcase: Hong Kong Agrees!

Austria definitely is enjoyable.

Booth C02 was a highlight at the Restaurant&Bar Hong Kong 2009.

For the duration of the show bustling with curious gourmets, the Austrian gastgarten proved to be a comfortable space for inter-cultural communication and discovering new sensations.

Thank you for visiting ENJOY AUSTRIA!
Pole Position: Booth C02
Concept. Design. Realisation. by ADD SUGAR™
The atmosphere of an Austrian "Gastgarten".

Presenting some of the best Austrian wines.
"Yes, this is a real tree!"
Take a seat and ENJOY.
ZOTTER - the most creative chocolate in the world.

Modular Booth System by CUBIC.
"WALKING BAREFOOT IN FRESH GRASS" with Upsynth.
Upsynth, the Austrian Alpine Herbs Spirit.
36sqm of pure enjoyment!


The team from Austria had a great time introducing their treasures and the response was overwhelming:
Yes it was a great afternoon. I was surprised at how good the wines were!! Being naïve to Austria’s amazing blessings is now something of the past! Thank you all! says Todd @ cu31c.com

27 September, 2009 at 13:13 by PIA

Tags: ADD SUGAR, Ambient Marketing, Exhibition Design, Hong Kong
Posted in ADD SUGAR™ @ WORK, Ambient Marketing | No Comments »

6 Apr 2009

ADD SUGAR™ MAKES ITSELF @ HOME

The whole team is stretching their limbs with pleasure after we have multiplied our space by 5 plus added sun light.

Our new >grotto< (well, it still is a pirate’s hole, even with the sunlight) is located on the 3rd floor of a former factory, yes, still in Tsuen Wan. - Why Tsuen Wan? Because it is original, it is down-to-earth industrial and it is changing at a high-speed rate.
= We just love it here.

So, we have added colour, erected some nice scaffolding – much to the joy of our architectural part of ADD SUGAR™ – and are now ready to welcome you here.

This is your invitation: Just hop into a taxi and come to Tsuen Wan. Enjoy the spectacular view, get a receipt and this unique city tour is on us.

ADD SUGAR HONG KONG
ADD SUGAR - UNIT B301
ADD SUGAR
studio
studio

catwalk
colour
colour
ADD SUGAR office
ADD SUGAR scaffolding


6 April, 2009 at 15:30 by PIA

Tags: ADD SUGAR, Ambient Marketing, Architecture, Hong Kong
Posted in ADD SUGAR™ @ WORK | No Comments »

4 Apr 2009

歡迎! Welcome! Willkommen! Benvenuti! Aloha! Bonvenon! Bienvenue! ようこそ! Vítáme vás! أهلاً و سهل! Bem-vindos! Binvinutu! ยินดีต้อนรับ!

4 April, 2009 at 11:11 by PIA

Tags: Hong Kong
Posted in ADD SUGAR™ @ WORK | No Comments »

  • Tags

    ADD SUGAR Ambient Marketing Architecture Competition Exhibition Design Hong Kong Inter-Sensory Retail Design Interdisciplinary Network

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email phone +852. 2417 7161 fax +852. 2417 7163